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Precious Formals


For more than 20 years, Precious Formals – led by chief designer and CEO Ruby – has sought to bring new trends to the prom marketplace. Bringing together unique beadwork, cutting-edge prints and innovative cutouts, Precious Formals delivers sleek and sexy silhouettes. As such, it’s no wonder that Precious Formals has found favor with celebrities like Khloe Kardashian and Tessa Keller as well as contestants across the country in such pageants as Miss Teen New Hampshire USA and Miss Teen Louisiana USA. Shop the Precious Formals collection at Bridals by Lori in Atlanta, and you, too, will feel like a star!


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